Hedge funds have been quietly buying consumer credit and debit card transaction data to monitor which retailers are outpacing or underperforming their earnings projections.
A company named Money, which specializes in consumer credit products, has made a significant contribution by releasing the first - ever moon loan guide.
The other companies that had access to that data were big tech companies like Google, Facebook or Oracle, they were digital advertising companies and there was also a consumer credit reporting agency.
I would say even folks that believe that, what they've said to us is, I'd be much more concerned if this was consumer credit related as opposed to on the industrial side.